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Wellness is a journey, and for many of us, it’s a combination of tradition, science, and firsthand experience. In this episode, I interview Noora Raj Brown, a lifestyle branding expert and wellness advocate. From her position as EVP of Brand at Goop to her work as a curator of meaningful design and culture, Noora has spent her career crafting stories that inspire intentional living. Her personal wellness philosophy is rooted in the balance between Eastern traditions and Western medicine, an approach she learned from growing up and her own health journey.
We discuss how Noora blends holistic practices into her life, including Ayurvedic cures and current medical ideas. She talks about how sleep, stress management, and movement are key to her well-being and why being intentional with what we consume, externally and internally, is the key to thriving. Whether it’s curating vintage finds, building a brand, or simply making time for restorative practices, Noora believes wellness is more than just routines. It’s about creating a life that feels meaningful and aligned.
Join us as we go deep with Noora on her experiences, from Goop to her latest venture, Le Chute, a vintage collection that reflects her philosophy of thoughtful living. If you’re looking for inspiration to build a wellness practice that works for you without the pressure of perfection, this conversation is for you.
Episode Highlights:
- [02:57] Noora’s parents were Indian immigrants. Her mom was like an original wellness guru. She grew up exposed to Eastern medicine.
- [04:51] The incorporation of Eastern and Western medicine is very fluid in her life. She pulls from both sides to get through her day.
- [07:02] She’s very excited about the opportunity to explore India and wellness retreats like Ananda in the Himalayas.
- [08:10] Noora is going to Australia the day after we had this conversation. She’s excited to explore.
- [09:24] Sleep is the number one thing that affects Noora. She takes her sleep seriously
- [11:29] One of the really important things that she is working on is stress management.
- [12:59] It’s important to slow down and stay in the moment.
- [14:31] During COVID, she was forced to slow down and stay home which was really beneficial for Noora during her pregnancy.
- [16:01] Object of Desire is so beautiful and a great read. Passion, purpose, and connection are really important. The newsletter is really about things that bring people joy. Noora loves beautiful things.
- [18:01] We learn about Noora’s latest venture La Chute. She loves vintage pieces, and she’s opening a vintage shop in LA.
- [21:23] We learn about Noora collaborating with amazing thought leaders in the wellness space.
- [23:04] One lesson that she has learned from her mother is to be protective of her time.
- [24:49] It’s important to move and do whatever exercise suits you. She’s also very strict about her morning hot water with lemon.
- [27:38] It’s important to think about what your body needs and not be rigid with your wellness practice.
- [28:03] Noora stays grounded and focused by drinking green powder for detox and not over packing her days.
- [29:37] We learn Noora’s go-to guide, Angie Banicki, and more rapid fire answers.
- [32:35] Key advice includes really taking the time to listen to your body. Write everything down like eating and sleeping and notice the differences in how you feel.
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